SCRIPT: A thoughtful look into Switzerland’s cannabis pilot landscape
A thoughtful look into Switzerland’s cannabis pilot landscape — thanks to Der Bund and Martin Erdmann for shedding light on the Bern SCRIPT study. What stands out: this is no longer an ideological debate. It’s becoming a data-driven conversation. Pilot studies like SCRIPT are critical because they test real-world questions: How does regulated access shape […]
RESULTS OF EUROPE’S 1ST RECREATIONAL THC-PILOTPROJECT
Three years ago, the «WEED CARE» study in Basel set out with a simple but important question: Can a regulated, health-focused cannabis model make a real difference? Today, the answer is becoming clear — and it’s encouraging. Participants reported reduced problematic consumption, improved mental health, and a shift towards lower-risk products, all without an increase […]
Future-Ready: Why Pure Is Building for the Long Run
Regulatory ambition has slowed in many markets, timelines are shifting, and expectations are being reset. Switzerland is different – not because it is moving fastest, but because it is moving deliberately. Pure has grown within this reality. Not by waiting for a single legal breakthrough, but by building credibility, capability and trust over time. From […]
Science confirms it: Regulation works – Europe’s First THC Study Shows Real-World Benefits
The two-year results of the WeedCare pilot study in Basel are out – and they’re sending a strong message: ✅ 87 kg of legally produced, Swiss-grown cannabis distributed ✅ CHF 900,000 redirected away from the illicit market ✅ Improvements in mental health and reduced addictive behavior ✅ Broad support for legal access among participants Read […]
Historic Milestone: Switzerland Moves Towards Legal Cannabis
Switzerland has taken a historic step toward a regulated cannabis market! The National Council’s Health Commission (SGK-N) has officially decided to move forward with a comprehensive Cannabis Law, entering it into the consultation phase under parliamentary initiative 20.473. This marks a major milestone for Swiss cannabis policy. A strictly regulated framework aims to improve youth […]
Sneak peak onto our new genetics
👀 Sneak Peak onto our new genetics 🌿 🧬 We’re beyond thrilled to unveil our latest cannabis genetics, developed by our brilliant breeder Maximilian Vogt and his team! These exceptional new strains represent the next evolutionary step in the European cannabis industry, built on the cutting-edge molecular plant breeding technology by Puregene AG. These genetics […]
PURE OPEN FIELD 2024
🌿 PURE OPEN FIELD 2024 – A Day of Collaboration, Learning, and Innovation 🌿 What an incredible day! It was an absolute pleasure to host the initiators and facilitators of the Swiss pilot projects at our PURE OPEN FIELD 2024. The exchange was rich with insightful conversations, where we learned just as much from […]
Pioneering Cannabis Regulation
Pioneering Cannabis Regulation: Switzerland and Germany on a Shared Path Forward 🇨🇭🇩🇪 A big thank you to Business Punk for featuring our CMO Renato Auer in this insightful guest article! Switzerland, with its pioneering pilot projects, offers valuable insights on how research-driven approaches and science-based regulation can shape a transparent and safe cannabis market. Renato […]
Pure at CB Expo 2024
Pure at CB Expo 2024: Key Insights and Next Steps for the European Cannabis Market The CB Expo 2024 in Dortmund has come to a close, and we are thrilled to share some of the key highlights from our participation in this pivotal event for the European cannabis industry. Breakthroughs in Cannabis Genetics: The Growing […]
Pure wird Teil der IG Hanf Schweiz
🎉 Vielen Dank, IG Hanf / CI Chanvre / CI Canapa, für die herzliche Aufnahme in eure Gemeinschaft! Wir von der Pure freuen uns, erneut Teil dieses starken Netzwerks zu sein und gemeinsam die Schweizer Cannabislandschaft weiter zu gestalten. Unser Ziel bleibt es, durch Innovation, Qualität und Nachhaltigkeit die Zukunft der Branche aktiv zu prägen. […]