A Journey of Innovation & Commitment

Many years ago, we set out on a mission at Pure Holding AG with a clear vision: to unlock the immense potential of #cannabis and make it accessible to all. Today, as we reflect on our journey, we are humbled and proud to have achieved milestones that have not only shaped the future of the […]
Cannabis Kompetenz Tage & CB Company Club Berlin 2024!

🚀 What an incredible event at the Cannabis Kompetenz Tage and CB Company Club Berlin!” 🚀 Puregene AG’s CEO, Gavin M. George, delivered an insightful talk on cultivating and breeding cannabis tailored to consumer needs, providing valuable insights into our innovative approaches. 🌱✨ We’re humbled and grateful to have engaged with such passionate guests […]
“Hightech-Hanf: Der revolutionäre legale Cannabis-Produzent”

🥦 🔬Pioneering Legal Cannabis Production: “Hightech-Hanf: Der revolutionäre legale Cannabis-Produzent” We’re thrilled to share that Pure has been highlighted in Plattform Jungfrau Zeitung’s in-depth series on the groundbreaking cannabis pilot study in #Bern! 🚀 In the third installment, Marc Brüngger, our Head of Innovation & Regulation at Pure Production AG, delves into our extensive work […]
Phenomenal Cannatrade 2024

✨Wow, was für eine unglaubliche Zeit auf der Cannatrade 2024! Wir hatten einen Riesenspass!! Ein herzliches Dankeschön an alle Besucher und die geniale Stimmung, die Ihr mitgebracht habt! Danke an das ganze CannaTrade-Team & Ben Arn deren Einsatz dieses Event wieder einmal unvergesslich gemacht haben. Die Emotionen im Video sprechen für sich – wir […]
Pure @ Business of Cannabis | Europe: Zürich Leadership Summit!

🌿✨ Exciting Announcement! ✨🌿 We are delighted to share that Luc Richner, CEO & Founder of CANNAVIGIA, and our Puregene AG CEO, Gavin M. George, will be speakers at the Business of Cannabis | Europe: Zürich Leadership Summit! They will delve into the topic “How Switzerland’s Legal Innovations and Capital Markets Are Shaping Global Cannabis.” […]
Exciting milestone for Pure Pharma AG!

We’re thrilled to announce that Pure Pharma AG has received approval from Swissmedic to distribute medical cannabis! This is a monumental step in our journey, marking a significant achievement in the Swiss medical cannabis sector.🌿⚕ With this approval, we’re not only able to distribute cannabis flowers but also to provide certified cannabinoid active substances for […]
The SCRIPT pilot project

🌿𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗠𝗮𝗷𝗼𝗿 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗶𝗻 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: 𝗧𝗵𝗲 𝗦𝗖𝗥𝗜𝗣𝗧 𝗣𝗶𝗹𝗼𝘁 𝗣𝗿𝗼𝗷𝗲𝗰𝘁🌿 🎉We are thrilled to announce another significant milestone in THC cannabis research. Pure Production AG, a member of the Pure Group, is the exclusive cannabis producer for the groundbreaking SCRIPT pilot project. 🔬𝗔𝗯𝗼𝘂𝘁 𝗦𝗖𝗥𝗜𝗣𝗧: The “Safer Cannabis Research In Pharmacies randomized controlled Trial” (SCRIPT), […]
Pure @ intertabac & CBExpo 2023

A heartfelt ‘Thank You’ to everyone who joined us at the CB Company Expo 2023 alongside the InterTabac – InterSupply in #Dortmund. The discussions, debates, and insights shared were truly remarkable. Our Head of Innovation and Regulation at Pure Production AG, Marc Brüngger, along with other esteemed panelists, delved deep into the future prospects […]
? First-ever Legal THC Hasch Sales in “Züri Can” Pilot!

We at Pure Production AG are proud to announce that our two unique, fully legal hash products are now available in Zurich for the pioneering “Züri Can” study. Introducing: 1️⃣ Sour Pollen Genetic: Hybrid, Sativa dominant THC: 20% CBD: 5% 2️⃣ Lemon Resin Genetic: Hybrid, Indica dominant THC: 15% CBD: 5% Proudly cultivated outdoor in […]
“Im Aargau wird am perfekten Cannabis getüftelt.”

? We were honored to welcome the team from Neue Zürcher Zeitung to our facilities in Laufenburg as they delved deep into our role in the Züri Can project and the broader landscape of cannabis research and production in #Switzerland. Their comprehensive article (in German) showcases our unwavering commitment to quality, innovation, and responsibility, as […]