In 2016, the three founders of Pure Production AG took over a former nursery, which they successfully transformed into a cannabis farm. Every square meter was covered with cannabis plants and with the first harvest coming and the intense and wonderful scent spreading throughout the valley, curious neighbors were attracted. Due to the fact that cannabis had a scorned reputation, the interest grew on a daily basis and more and more individuals found themselves standing on the premises asking questions.
This curiosity didn’t go unnoticed, which is when the “Cannabis Experience Farm” (Hanfhof) was initiated along with the production of cannabis flower on the former nursery grounds. It was the first public space in Switzerland where the population could inform itself about the wonderful cannabis plant and gain firsthand experiences. The aim was to reduce prejudices by giving visitors access to the cannabis plant with approximately 100 educational information boards, over 10’000 plants to touch and smell and a cannabis maze, sheltering the largest CBD plant in Switzerland. Not only the inaugural event with up to 3’000 visitors was a success, but during the following years, the “Hanfhof” kept its popularity throughout Switzerland, attracting several thousand visitors per year. In addition, over 100 guided tours per year have been carried out for companies, associations, interest groups and private individuals.